Communicating circular economy concepts effectively requires understanding your audience and tailoring your message accordingly. Here's what we've learned from our experience across multiple CBE JU and Horizon Europe projects.
Understanding Your Audiences
Circular economy projects typically need to reach three main audiences: policymakers, industry stakeholders, and the general public. Each requires a different approach.
For Policymakers
Focus on evidence-based insights, policy recommendations, and quantifiable impacts.
For Industry
Emphasize business benefits, cost savings, and competitive advantages.
For Citizens
Use relatable examples, visual storytelling, and emphasize personal benefits and values.
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